Lead nurturing (Passing from a phase to anothere by using a certain triger)

[former_member660531]

Hi community,

I hope you're doing well and safe, please i want to know if it's possible to move from a phase to another one in the lead nurturing,

Thank you

BR,

[Former Member · Accepted solution]

Hi s_chaibisoufiane39. Since the stages are defined by a target group, you can use dynamic target groups defined with the conditions you want.

Example: the trigger is the purchase of product A.

1. Target group A (stage 1): people that didn't purchase product A before June 16th (you are going to start the campaign today for example).
2. Target group B (stage 2): people that purchased the product A after June 17th.

Remember that if you don't run a campaign from the target group, it'll not recalculate automatically. To prevent that you can manually rebuild those target groups or configure the marketing job "Target Groups: Trigger Rebuild" to run periodically.

Let me know if you have further questions.