Is it possible to retrieve data from Google Analytic app tracking?

[alessandroventuri]

For a customer, I am executing the integration with Google Analytics for retreiveing web clickstream data as described here
https://www.sap.com/cxworks/article/2589633432/integrating_clickstream_data_from_google_analytics

Beyond the website, the customer has 2 mobile apps (Android and iOS) also tracked with Google Analytics. Is it possibile to retrieve such data as like as web traffic data?

[rischa_poncik · Accepted solution]

Hey Alessandro,

We only support the retrieval of data from Google Analytics or Google BigQuery to SAP Marketing Cloud.

If your customer leverages tracking capabilities of their mobile apps through the service, and the data is available from the Google Analytics Reporting API, it should be feasible. Further information about the scope and permissions needed for the integration can be found at the following link:

https://help.sap.com/viewer/fb595d8341b54c4d8803a60fe3f49564/2202.500/en-US/46dd7066946e4129885d1092...

Regards,

Rischa.