Interests field in Campaign: SAP Marketing Cloud

[mitmayank20]

Hello Experts,

What is the use of field Interests and tags while creating campaign? How to use these fields for segmentation purpose? I have created a campaign and assign the interests and tags to it. i ran the campaign and completes it.

Can we segment the campaign based on the interests assigned to it? Which segmentation profile we should go for in standard? Which field i should be using?

Thanks,

[kevin_wang9]

Hello Mayank,

As far as I know, the interests field in campaign UI will not reflected for campaign execution process.

For "Interest" function, normally, if you maintain an interest in email content at a link and the recipient clicks the link, the created interaction will have the corresponding interest.

The contacts can be selected as a TG in Profile Dashboard. Please check following document for details:

https://help.sap.com/viewer/b88f770e4b7c4ecead5477e7a6c7b8f7/1811.500/en-US/581a6354d2680d4ee1000000...

Best regards,

Kevin