Interest Tag Cloud in Marketing Cloud 1908

[former_member201769]

Hi Experts ,

I have confusion regarding the interests tagging . As per the standard documentation if links are added to the email template and interests are linked to that then it will show in the "show interest" section under the interactions .

1. What is the use of the interests/tags given in the campaign automation tab ? I tested with one campaign having the interest assigned in the campaign but not in the templates and no interests showed up based on the "Email Opened" or "Email Clicked" interactions !!! - ??? - Not working

2. I used interests in the email template links and done the campaign and when i clicked on the links , interests got successfully captured - worked fine

3. Interests are successfully assigned to categories . categories are now assigned to products .

Is it mandatory to have product image URL/navigation URL so that once added to templates and used in campaign .. on click of these products the interests will come to mkt ???

It will be very helpful if someone can answer this.

Regards

Rashmi

[guipaulino]

Dear rashmiranjan.behera

As per my understanding interests and tags are not taken into consideration for interactions. They are related to the campaign only, as mentioned by Kunal.

Therese attributes can be used as filter criteria to search for campaigns.

Not sure if there is any other use case other than campaign search!

BR,

Guilherme.

[andreas_brossler]

Hi Rashmi,

Regarding 1.) Interests assigned to a campaign are mainly for information. The only impact on the runtime behavior of the campaign: If a lead in a CRM system is created out of the campaign the interests are transferred together with the lead.

Regarding 2.) Yes, should work like described by you

Regarding 3.) Sorry, I don’t know.

Best regards

Andreas

[silviabackes]

Hello Rashmi, Have you see Andreas' answer? Please mark the question as answered using the Best Answer button, or get back to us with more info. Thanks and kind regards, Silvia

[KunalBansal]

Hello Rashmi,

Interests/tags given in the campaign automation are to create new tags for that particular Campaign, not to emails!

Best Regards,

Kunal

[former_member201769]

Hi kunalkumar.bansal ,

May be i was not clear in my question(Interests and Tags are different ) , I was having query regarding the interests those we are giving in the campaign automation .There is an email campaign(email template does not have any interest associated with any links) and campaign automation tab has those interests .when customer clicks on those emails ,will it show as a interest in the in the "show interest" section under the interactions ?

Thanks

Rashmi