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Integrating SAP Marketing Cloud with non-SAP Commerce platform (abandoned shopping cart)

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Hi! I have a question regarding the integration between SAP Marketing Cloud and a non-SAP Commerce platform via Google Analytics, and more specifically using its Tag Manager. Does anybody here know if it is possible to ensure I can send information from commerce's abandoned shopping cart to the SAP Marketing Cloud using Tag Manager? Or would it be more suitable if I were to use Google BigQuery instead? Sorry if similar topics had already been discussed elsewhere, I did some research but didn't find much content about this particular issue. Thank you all in advance! Best Regards!

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KunalBansal
SAP Champion
SAP Champion
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Dear Eric França,

Please refer to below help pages:

  1. Admin GuideAdmin Guide, page 226.
  2. Interactions: Enrich Sales Orders with Google Analytics.

Best Regards,

Kunal