How to implement personalized offer content?

[mikhail_naumov2]

We want to use offer recommendation scenario. An external system discovers offers via API OData service CUAN_OFFER_DISCOVERY_SRV, gets offer content and pushes it to a customer.

Can offer content be somehow personalized? e.g. offer text contain name of the customer, adapted to gender...

[KunalBansal]

Hello Mikhail,

You can use parameters to filter, read more here at Discover Offers.

Thank you.

Kunal

[mikhail_naumov2]

Can you elaborate a bit?

I'm not getting how any kind of filtering may solve the issue?

[former_member601701]

Hi Mikhail,

Offer content is not something that can be altered by the recommendation. It is an image URL that is created in a content management system and assigned to an offer in the Manage Offers app. However, when adding content you assign it certain attributes and you can add content for any combination of these attributes. These attributes are ContentMediumTypeId, LanguageId, Position, and CommunicationMediumId. These are the parameters the discovery service can use to filter the offer content and return the most appropriate one.

However, if you want the recommendation to return offers that are gender specific, you could create specific offers for each gender and assign appropriate content to each offer. When doing this, you must design your recommendation scenario to return the correct offer according to the desired gender. Therefore, you are personalizing the offer by gender and just assigning it the appropriate content. Theoretically, if your target audience is very small you could create offers for each contact and have the content tailored to each contact, but this would be very tedious (you wouldn’t want individual offers for thousands of contacts), and it would be better to simply have an email itself address the contact and not the offer content.

All the Best,

Ryan

[mikhail_naumov2]

Thank you!

I don't have any emails in my scenario to address the contact, I can only request offer content by discovery service.

Do you think it is possible use Content Studio emails as offer content somehow? Maybe not in cloud but on-premise?

[former_member601701]

Well, another work around for your gender scenario, in order to only have one offer, would be to use the position attribute for offer content as a de facto gender parameter. For example, you could design offer content for males and assign it position "left" and design content for females and assign it position "right". Then you would simply design your recommendation scenario to return offers with the correct left or right position for the desired gender.

However, regarding your question about content studio emails, remember that offer content is just an image URL. In the context of offer content, emails can be used as a delivery mechanism for the content. When you design an email, you can insert offer content into the email by using offer blocks (if the offer has no target group), or by creating a recommendation scenario for the content and inserting the scenario into the email by using offer recommendation blocks (for when the offer has target groups).