How to implement bounce handling for custom Communication Media?

[mikhail_naumov2]

We are implementing custom communication media for Viber business messages and web push.

Is it enough to assign interaction type BOUNCE_HARD to a new Communication Media?

Are any additional custom logic or API calls required?

[Former Member]

Hi mikhail.naumov2! It's okay if you want to add the interaction BOUNCE_HARD to the interaction channel (Phone) and the new custom communication media (Viber). If you do that, the information will automatically populate the Campaign Success for Messages report.

If you're asking about the campaign success and how to properly reflect that, you need to check the interactions available for automatic aggregated success data here: https://help.sap.com/viewer/0f9408e4921e4ba3bb4a7a1f75f837a7/2005.500/en-US/3646496c62574cb28c405c00...

Please let me know if this helps or if you need more information. Regards,

[former_member226]

Hi,

What do you mean by "Bounce Handling" implementation in this case? Do you just want a report/segment all customers to which a hard/soft bounce occurred for 'Viber' as the medium? If so then yes it is sufficient to configure a new IA_TYPE and COMM_MEDIUM assignment. No additional logic or API call needed.

[mikhail_naumov2]

Hi, I want same behavior as for standard channels, most importantly address invalidation for hard bounces.

[former_member226]

OK. In that case, if you just assign the standard interaction type EMAIL_BOUNCE_HARD or EMAIL_BOUNCE_SOFT to Viber as communication medium AND if receiver ('Viber' in this case) is able to send these interactions to Marketing Cloud then address validation will also work as mentiooned in help.sap.com with no custom logic or api.