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How can I get a report of the opening rates of email campaigns based on the subject line?

mia_repo
Explorer
0 Kudos
281

I would like to analyse the send campaigns on the basis of their subject lines. Which subject lines had the highest opening rates. This would be helpful for content planning purposes.

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Answers (1)

former_member226
Employee
Employee
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Hi,

Currently, there is no out of the box report which can give you campaign success rate based on the email subject line given the fact that email subject line can contain personalization attributes, conditions as well as language dependency.

Instead, you should filter the standard reports(Campaign Success for Messages) based on email content ID (Message ID) and that should give you farely good idea about which emails(subject line ) has highest opening rates.