Google Analytics Integration with SAP Marketing Cloud

[former_member760821]

Hi Team,

In the Query Configuration in Marketing, seems we can get only Interaction attributes, Product attributes and Tags, so this means that we cannot replicate other Interaction objects like Product category along with Product information?

Or is this possible by any means? As its many times required to get the category of the Product for Marketing activities .

Regards,
Surya

[former_member760821 · Accepted solution]

Hi Kunal,

Thanks for your inputs, but we were able to successfully capture the product details using Google analytics with the below Product attributes from Query configurations and was able to successfully run Campaigns and Recommendations, I just validated and seems Segmentation and Recommendations filter for Product category is working for these Interactions as the category seems to be picked from Master data of Product and not from Interaction.

Regards,
Surya