Google Analytics Integration with SAP Marketing Cloud

[former_member760821]

Hi Team,

In the Query Configuration in Marketing, seems we can get only Interaction attributes, Product attributes and Tags, so this means that we cannot replicate other Interaction objects like Product category along with Product information?

Or is this possible by any means? As its many times required to get the category of the Product for Marketing activities .

Regards,
Surya

[KunalBansal]

Hi suryakumar,

For Google Analytics, the Product details are not really relevant and also SMC doesn't offers such feature as you're already aware. May I understand your usecase?

I hope this was helpful. Thank you.

Kunal Bansal

SAP CX Architect, SME

Emarsys, SMC, CDC, CDP, Qualtrics

[former_member760821]

Hi Kunal ,

Thanks for your answer.I guess Product Viewed Interactions are useful for marketing activites such as campaigns and recommendations and in order to capture Product viewed , we also need product details information right ?

Regards,
Surya.

[KunalBansal]

I understand, but it won't be possible to acheive as you need the full product details, which is not possible in Google Analytics.