Google Analytics + iframed landing pages

[vervinckt_joyca]

Hi,

I was wondering if the following will be possible in 2105:

So it was already possible to create interactions (for website browsing behavior) using Google Analytics.

However Google isn't allowed access to PII, so that's anonymous browsing info.

Soon with 2105, we should be able to embed Landing Pages into iframes into our website.

This would be a potential identification point for connecting the browsing behaviour to contact details.

But, will either one of these two options be possible, in order to connect the dots?

- will the iframed LP have access to the ID that GA has used to create the browsing interactions (e.g. cookie id) and can this be sent as an additional id when submitting the LP?

- or alternatively, will GA have access to the Landing Page ID that is generated when submitting the LP, as such an ID is not PII it could be used in the "match & merge" GA scenario?

Thanks for your insights,

Joyca

[mohannad_el-jayousi]

Hello Joyca,

The match and merge scenario primarily would work if the cookie ID is stored as a custom dimension in Google Analytics, and the user subsequently logs in (using something like Gigya ID). These two sets of clickstream data (one having GOOGLE_ANALYTICS as Contact ID Origin, and the other having GIGYA_ID) are then configured to be match/merged as Origin/Additional Origin.

This scenario of leveraging the landing page ID is not clear to me as functional.

Kind regards,

Mohannad

[vervinckt_joyca]

Hi Mohannad,

well, here I have a screenshot from arne.manthey 's blog about the upcoming iframed landing page feature.

The blue marked part is the original website, on which Google Analytics runs, and from which we can get the clickstream data.

The pink part is an iframe that includes a SAP Marketing Cloud landing page.

When submitting the landing page, a contact will be created in SMC with as main origin "LANDING_PAGE" and a unique id, together with additional ID's like email address in this case.

So my goal is that I can match the anonymous clickstream from the blue website, with the identification done through the pink landing page.

As the pink landing page is within an iframe, I'm not sure if Google Analytics can "see" the data that is entered in there.

Or, the other way around, if the landing page can "see" the cookie/GA ID from the main blue website and take it along as an additional id.

[vervinckt_joyca]

Thank you arne.manthey for your second blog around this topic! Your description there is one step in the good direction for my use case described in this question. By passing the outbound-id from the website into the iframe, we should be able to identify all website visitors who came from an email and subsequently fill in an iframed form.

I didn't find a way yet though to also identify the web visitor before he is sent an email with outbound-id-tagged-link to the website.

For that, Google Analytics would need to be able to receive an ID from the iframed landing page; and I don't think that's possible...

Kr

Joyca

[SCHNEIDERT]

Hi Joyca,

isn't the identification only possible using the sap-outbound-id?

Or how do you connect a Cookie-ID to a Contact in your MC?

Until now I was only aware of the scenario using MC email with SAP Outbound ID which is then handed over to GA and by that having a link to the Contact in MC.

BR Tobias

[vervinckt_joyca]

Hi Tobias,

Yes, the outbound-id is one way indeed.

But then you have to wait until you have sent an email to a contact, and hope they click a link, to make the connection.

I was hoping that instead of the sap-outbound-id, other identifiers could be used. Like the Landing Page ID.

Then you could identify browsing behaviour even before sending a first mail (or lead).

So for example;

I'm browsing a website for the very first time.

Google Analytics starts tracking, so through the GA integration I'm getting something like "ID af96ddc99bea0b75c4a7aa00ef5d71b8 has visited this product detail page".

Then I see a shiny box that says "subscribe to our newsletter". Which is in fact an embedded SAP Marketing Landing Page.

I fill my email address. In Marketing Cloud, a contact gets created, with a Landing Page ID like '00163E5D4B941ED896B9617E8539E05F00163E5D4B941EEAB1992B63F36382AB'

now, if at this very moment, GA could also get that landing page id, then through the same way as we do with the sap-outbound-id, we could merge the GA ID af96ddc99bea0b75c4a7aa00ef5d71b8 with the LP ID 00163E5D4B941ED896B9617E8539E05F00163E5D4B941EEAB1992B63F36382AB.

But, I don't know well enough how iframes work, if info can be passed on from the main website to the iframe or the other way around.

But I'm hoping something like this would be possible, as it would close a gap that some other marketing tools already closed.

[SCHNEIDERT]

Hi vervinckt.joyca,

indeed that would be a great scenario if it would work like that.

But isn't the Landing Page ID the same for all of the contacts that submitted the same form (the ID of the form in the Content Studio with Origin SAP_FORM)?

The sap-outbound-id, on the other hand, is a unique identifier... so we would need also a unique identifier which is not PII data.

But maybe someone else has an idea how to set this up.

BR Tobias