Google Analytics and Ads integration without CPI

[guipaulino]

Dear experts,

The documentation on Google Analytics and Ads integration is very clear when it comes to CPI being a pre-requisite for the standard integration. However my client does not intend to buy CPI.

Is there any other way to integrate Google (analytics+ads) into SAP Marketing without CPI? Has anyone had this need and can share some inputs on this?

I am working with SAP Marketing onpremise 1709 SP01.

Thanks a lot,

Luis.

[Former Member · Accepted solution]

Hi Luis,

in general, it should be possible to build the logic on your own e.g. in ABAP or other middleware.

But I can't really recommend this as it is a really high effort for the first time and you also have to maintain the interface if google changes the APIs.

In addition, it is possible for PI/ PO higher than 7.5 to run CPI content (but licence still required). See https://launchpad.support.sap.com/#/notes/0002428801

BR

Maik

[guipaulino · Accepted solution]

Hi Maik,

I agree with you that the best approach should be to use CPI but there is not much I can do about my client not wanting to spend money on it. SAP has provided them with the pricing for CPI and they found it too expensive 😕

Thanks for your valuable inputs. I will talk to my technical team about PI/PO.

Best regards,

Luis.