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Get Clickstream Data from Google Analytics

SAPSupport
Employee
Employee
550

Hello Team,

I know that the clickstream extension is obsolete since version 2102 for commerce, however I need in marketing to have the interactions of Products displayed, Products added to the basket and Products removed from the basket.
The Commerce team told me that this could be done with Google Analytics using SAP Cloud Integration.

Is there a guide on how this integration would be, especially on the marketing side, should another communication agreement be activated different from those created for commerce?

Thank you


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SAPSupport
Employee
Employee
0 Likes

Dear Customer,

Yes, you need to use new communication agreement scenario SAP_COM_0079 (Marketing - Google Analytics Integration).

Here is integration guide for your requirement.

https://help.sap.com/docs/SAP_MARKETING_CLOUD/fb595d8341b54c4d8803a60fe3f49564/5943aece8d8c49e48736a...

And you can also refer to the CX works article for more details.

https://www.sap.com/cxworks/article/2589633432/integrating_clickstream_data_from_google_analytics

Best regards,