Export of marketing cloud scores into external systems

[LukeSybit]

Dear SAP community,

in marketing cloud we do have some active score modells which are counting the scores for different topics in which customers are interested in. As you know these different scores are visible in contact profiles, if a contact has interactions which were maintained in the rule modell of a particular score. Now our sales people want to see the score value of every contact person directly in the connected Sales Cloud. Do bring scores values into other systems (like Sales Cloud) maybe via API, I looked into the API hub of SAP.

But in API hub I can only find a API to read computed Scores and import Scores from External sources into Marketing Cloud (https://api.sap.com/api/API_MKT_SCORE_SRV/resource).

Do you know if there exists a API to export Scores from Marketing cloud into external systems? Or had anyone of you the same requirement and found a solution for it (maybe with other possibilies like OData)?

Thanks in advance,

Lukas

[SCHNEIDERT]

Hi Lukas,

the only thing you could do is to transfer a score when handing over a lead (augmented lead context). But I think that does not cover your scenario.

Handing over Scores via OData as described by you is not possible as of now (as per my knowledge).

But what about building a Mash-Up in C4C which shows the Contact Profile of a MC-Contact in an own tab in the Sales Cloud Contact? Wouldn't that work for you?

Of course in that case your C4C users also need MC users, but I think that's okay because MC license model is not user-based.

BR Tobias

[LukeSybit]

Hi schneidert ,

thanks for your answer. Your described solution with handing over a score with a lead sounds practicable for us. Do you have more informations for me? Is there a standard integration or guide in help portal in which that integration is described? Maybe I expressed myself ambiguously.

The idea with mashup is good too, that is allready in use in sales cloud (to see permissions).

Thanks again,

Lukas

[SCHNEIDERT]

Hi lukaswissing1,

yes it is part of the standard integration, called Augmented Lead Context. You can find further information here: https://help.sap.com/viewer/0f9408e4921e4ba3bb4a7a1f75f837a7/2102.500/en-US/9fe20e9a407446828a20ba2a...

Regarding the Permissions: Usually there only the view in C4C is changed when they are retrieved from MC.

But you also have the option to use a mashup to embed the Contact Profile in C4C, so that a C4C user sees the contact profile like in Marketing Cloud and can also navigate through the tabs.

Hope that already helps. 🙂

BR Tobias