Email template (Content Studio) segmentation profile -apply attribute filter based on target group

[arvinth]

Dear Experts,

In the content studio: we create email template with personalization attribute (segmentation profile) = "All Accounts and Contact"

We want to send different message to different target group members list, for example

IF target Group = A ( target group -> segment attribute)
Send the following messages to target Group "A" members
Message 1
Message 2

IF target Group = B ( target group -> segment attribute)

Send the following messages to target Group "B" members
Message 3
Message 4

how do we achieve this?

Many Thanks for advise.

Kind Regards,

Arvinth

[KunalBansal]

Hi Arvinth,

That can be achieved in a simpler way.

Create Campaign-A with TG-A and assign Email-A and execute.
Similarly, Campaign-B with TG-B and assign Email-B and execute.

Why complicate this scenario with conditions in email-template? Do you have different scenario in mind to acheive?

I hope this helps.

Regards,

Kunal Bansal

SAP Marketing Cloud - Consultant

[arvinth]

Dear Kunal,

Many Thanks for the quick reply.

We thought this way but we don't want to create two many campaigns & email templates for small different text & images between target groups. I am thinking of creating new Data Source for target group and added to segmentation profile.

Kind Regards,

Arvinth