Does SAP Marketing (on-Prem)support Integration with Machine Learning

[anithamathew]

Hi,

We have a requirement to Integrate SAP Marketing (On-prem) with Machine Learning for Marketing: Customer Behavior to analyse the Lead Propensity score. Documents are available for Marketing Cloud and not for Marketing On prem.

Can any one confirm if this Integration is supported in Marketing On-Prem 1709 version.

[sreejithgovindan · Accepted solution]

Hello Anitha,

Currently the integration is not supported between SAP Marketing (On-prem) and Machine Learning for Marketing: Customer Behavior .

[mikhail_naumov2]

I'm not an expert in the topic. My understanding is that you just extend SAP Marketing using machine learning capabilities of the HANA database. No data flow integration is needed.

[former_member7038]

Hi Mikhail,

the Machine Learning for Marketing: Customer Behaviour is not a ML capability within HANA database. It is a ML service in SAP Leonardo Machine Learning.

Best regards,

Jana

[mikhail_naumov2]

jana.wuerth Hi, do you mean that HANA database doesn't have any Machine Learning tools?

[former_member7038]

Hi Mikhail,

no this is not what I said. HANA has machine learning tools but the funtionality "Machine Learning for Marketing: Customer Behavior" mentioned by Anitha is not a HANA machine learning capability.

Best regards,

Jana