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Difference between prospect and customer

former_member703991
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What is the difference between prospect and customer in an account or individual customer??

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Answers (1)

nish_murthy
Product and Topic Expert
Product and Topic Expert

Dear ichu1234,

A prospect is essentially a business partner who has shown interest in a company's goods or services - thus, is a potential customer.

Once a lead is qualified, it becomes a prospective customer and is identified as prospect.

Customer is one who has already bought some product or service.

Hope this answers your query.

Best Regards,

Nishanth