Hello Joyca,
can you please check if the Lead Nurture App is assigned to your role? It has been part of the 1805 cloud delivery already and you can find it in the Application Catalogue or under "Lead Mangement". Please check again.
Lead Nuture Streams and CJM look similar but are intended for different use cases:
- Nuture Streams are like "campaigns on rails" and customer will be moved from action to action until they qualify for the next stage. Final goal is to qualify customers and focus on the most promising ones. Advantage is that you have an automatic long running flow that can generate leads continously for your business. This application is more targeted for B2B but can also be used for B2C. The LNS application is controlling the schedule, target group and sequence of campaigns. Additionally it has an own logic in the background to skip activities for customers who already received a specific message or to move them to the next stage or back. Focus is on a tactical, long running approach.
- CJM is more a planning tool to manage and structure tacticts in a loosley coupled way. Goal is to get an overview about specific intended activities along a customer journey, but without a dedicated logic of sequencing, skipping or filtering of customers. In other words: it is a planning tool that can help to think and structure along the customer journey.
Hope I could help you.
Regards,
Guido Lammers
Product Management SAP Marketing Cloud
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