Custom email categories

[jose_rangel]

Dear SAP Community,

for our project we would like to create emails with categories within the Content Studio. For example, we create emails with the category "Offer" and other emails with "Monthly Newsletter".

We would like to use these categories in score rules to create a differentiation of our contacts according to what type of emails they usually open.

Is it possible to customize the Marketing Cloud to meet this requirement?

[KunalBansal]

Hello Jose,

Are you talking about the Creating Offer Blocks in Email Templates and Emails?

Best Regards,

Kunal

[jose_rangel]

Hello kunalkumar.bansal ,

Unfortunately, no. I'm talking about the following use case:

I send regularly email campaigns and they usually fall in some categories, e.g. "monthly newsletter", "email with an offer", "welcome email", etc. It would be useful to have these categories in the Email Object. I could use this then to create scores, for example: contacts that interact with more than 5 email with category "email with an offer" received a specific score.

This way I could know if the contact reacts more to monthly newsletter or to emails with an offer

Best regards

Jose