Counter of Amount Transaction Types possible?

[former_member355106]

Hello together,

would it be possible to create a Score which counts the amount of interactions of interaction type A and substracts the amount of interactions of interaction type B? Could anynone give us a hint how to model this score in the Score Editor or shall we use another application to do this task. The score should be visible in the contact profile and in segmentation.

BR/

[guipaulino · Accepted solution]

Hello,

There might be a workaround with no need of development. Not sure if this makes sense to your business case but I've had to do something similar.

Can you model you counts of interaction using Segmentation model? If so, you can create different target groups and then assign them to standard Score builder configuration. Let me try to illustrate.

1) Segmentation model

Try to use 'count of interaction' which is delivered as a standard attribute. Then model your segments based on your requirements.

For example:

Number of interactions A< 3 nd Number of intearctions B < 3 -> create live target group

Number of interactions A between 3 and 10 and Number of interactions B < 3 -> create live target group

Number of interactions A > 10 and Number of interactions B < 3 -> create live target group

And so on...

2) Target groups

Create live target groups out of your segmentation models according to your busienss scenario (IF this works for you, of course)

3) In score builder app, create your Score by assigning your previously created target groups

Does that make sense to your scenario?

Let me know.

BR

Guilherme.

[danny_lipkovski2 · Accepted solution]

Hi Guilherme,

we have a similar requirement and your proposal of working with attribute "Member of Target Group" sounds charming.
But we can only select Dynamic Target Groups. We can not select Live Target Groups. How did you manage to use Live Target Groups?

Regards

Danny

[guipaulino · Accepted solution]

Hello danny.lipkovski2,

Are you on marketing cloud or onpremise? it's funny I can select live target groups in my system (mkt cloud 2002)

BR

Guilherme.

[Former Member · Accepted solution]

Hello luis.paulino,

I am currently working on a similar workaround, i.e. I would like to use the attribute "Member of the TargetGroup" or "Contact of the TargetGroup" in the score app, but I am facing a different problem than the main question here. I don't know if it is right to address it here, but I will try.

"Member of the TargetGroup" is shown inactive in the first place. I can neither select an operation nor give a value, while "Contact of the TargetGroup" is active from the beginning. My problem is though that the value for these two attributes is not a list from which I can select a target group. And even if I try to simply specify the target group ID as a value, this is not accepted. So now I don't know why I don't get a target group list (items) to choose from? What could be the problem here?

Thank you in advance.

Best regards,

Lora

[guipaulino · Accepted solution]

lorabregu , I'd open a ticket and question this to SAP. For me it works just fine and I can use 'member of tg' and select the target group I wish! 🙂

[Former Member · Accepted solution]

Luis Guilherme Paulino, ok, thank you. I was thinking the same 🙂

[danny_lipkovski2]

Hi luis.paulino We are on cloud 2005.In an older post I found the information that live target groups aren't supported anymore. So went for dynamic target groups in combination with jobs that update this target groups on regular basis.

Regards

Danny

[carsten_heuer1]

Hello,

this should be possible with the Score Builder extensibility concept. For this, it requires to use a Custom View (as Graphical Calculation View), where these calculations are done. This calculation view has then one attribute giving back the difference of the number of interactions on contact-level. This custom view attribute can then be used in the rule modeler of the Score Builder.

Please see online help:

https://help.sap.com/viewer/13d84c47bb6749a188fd53915c256516/1911.500/en-US/0152466af9c04bb5be60a7be...

and this blog about creating another more complex score:

https://blogs.sap.com/2018/01/08/measure-brand-love-and-customer-value-in-sap-hybris-marketing-cloud...

It is not easy to achieve, but possible. Currently, there is no simple out of the box solution directly within the standard Score Builder.

Hope this helps.

BR.