Connecting Facebook Lead Ads to Emarsys for Automatic Email Sending

[SAPSupport]

Dear Support Team,

One of our clients is planning to launch a Facebook lead campaign, during which leads (opt-in users) will be collected. At the end of the process, the customer should receive an automated email with an offer.

We have the following questions regarding the implementation:

1. Is it possible to connect Facebook lead collection directly to Emarsys so that the leads are automatically updated in the system?
2. Our campaign manager suggested a connection via Zapier – is this a feasible solution in Emarsys? If so, are there any relevant guidelines or APIs available for this?
3. If this connection is not possible, what is the recommended solution for collecting Facebook leads and integrating them into Emarsys?

Additionally, they also mentioned that it is possible to embed Emarsys's built-in forms on a website, but the design options are limited. Are there ways to overcome these limitations or more advanced solutions that allow for custom design?

We would greatly appreciate your assistance.

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[SAPSupport · Accepted solution]

Q: Is it possible to connect Facebook lead collection directly to Emarsys so that the leads are automatically updated in the system?

• A: It's possible to use Facebook to create an automatic connection between the Lead Ads forms you have created on the ad networks and your Emarsys account. You can read more about what can be done using the standard integration between Facebook and Emarsys at the documents below:
  Ad Networks:: Meta (Facebook & Instagram) – Emarsys
  End-user guides:: Digital Ads - Lead Ads – Emarsys 

Q: Our campaign manager suggested a connection via Zapier – is this a feasible solution in Emarsys? If so, are there any relevant guidelines or APIs available for this?

• A: Yes, there is an integration with Zapier available. According to the SAP Emarsys Help document below, thousands of applications are available in the Zapier store that allow you to combine them and automate processes in countless ways. To determine whether a use case is feasible, you need to check the capabilities of the applications you would like to connect in the Zapier store.
  Zapier:: Zapier integration – Emarsys 

Q: If this connection is not possible, what is the recommended solution for collecting Facebook leads and integrating them into Emarsys?

• A: You can use the resources mentioned in my reply to your first question, using the Digital Ads tool.

Q: Additionally, they also mentioned that it is possible to embed Emarsys's built-in forms on a website, but the design options are limited. Are there ways to overcome these limitations or more advanced solutions that allow for custom design?

• A: Yes, the usage of Emarsys built-in forms on any website is possible but you must use the "skeleton" of the form. You can build a better design around it but it will have to use the basic HTML code of the form. This code is provided by Emarsys forms tool. You can read more about this method at SAP Emarsys Help: Use form source code to design custom registration forms