Clarification on inbound marketing permission Anonymously and Discarded

[alessandroventuri]

If I set Anonymously, contact interaction data can be stored in the system when the data is anonymized to protect the identity of the contact. What does it mean? The data should enter already anonymized? How do they get matched to a contact if they are anonymized? Could someone please provide an example and/or use case?

If I set Discarded, contact interaction data must be removed from the system. What does it mean? Should I remove them or the system does so? What's the point of getting a data in the first place if it is to be deleted? Could someone please provide an example and/or use case?

Thank you!

[SCHNEIDERT · Accepted solution]

Hi Alessandro,

it's a long time ago that I used it.

In the past there was an App in Marketing Cloud called Sentiment Analysis. In this app you were able to see e.g. Social Media posts of your Contacts. We integrated SAP Marketing Cloud with a Twitter account and were able to see postings for that account in the system.

In that case if you set the storage to "Anonymously", we were still able to see the Interaction with the valuation (e.g. ++ for a posting like "this is a perfect product!") but the data was stored "anonymously" without seeing which Contact wrote the post. To be honest, I don't remember the behavior for Contacts that did postings before switching the Storage to Anonymously...

For storage "Discarded" I think the system automatically discarded the interactions during the import process without storing them on the database.

But I'm not sure for 100% and don't know the current system behavior. Maybe someone else can give better input, but hope that already helped a little bit.

BR Tobias

[alessandroventuri · Accepted solution]

Thank you schneidert.

Do you think that the inbound marketing permissions are pertinent only to the Sentiment Analysis scope?

[SCHNEIDERT · Accepted solution]

Hi alessandroventuri,

to be honest, I don't know and would have to try it out. But at the moment I'm not aware of any real use cases...