Cart abandonment email for guest customers

[suresh0912]

Hello everyone,

We have a requirement to send cart abandonment emails for guest customers if they have entered the email in their checkout journey (when session is lost) and abandoned their cart for some reason. Basically we now rely on user's cookie info to retrieve the cart.

It looks there is OOTB capability in SAP marketing cloud to achieve this (https://help.sap.com/viewer/50c996852b32456c96d3161a95544cdb/1808/en-US/840d2f7c7b184488a865fb39ac1a7ba4.html). However we don't have licensing to this module (Version used : 1808).

Could you please advise if anyone have had implemented similar requirements and provide some details on how best this can be achieved. I've gone through a few links below but it didn't help me much.

https://answers.sap.com/questions/12748414/view.html

https://answers.sap.com/questions/12769921/view.html

https://answers.sap.com/questions/12769921/view.html

Cheers,

Suresh.

[a_e_dubey]

Hey suresh0912 ,

I can suggest following way:

• Start capturing cart page details and checkout page details using a silent ajax call or using gtm data layer.
• You can also capture such data into cookies some where in local storage and ui can send this data to back-end using silent ajax call.
• Once you have user id you can collect those ids into some where in database.
• Create cron job which will search email id into customer table if customer email id is not there it means customer is guest.

This is just a though which you can carry with the improvements.

Apart form this instead of big license Hybris Marketing you can ask low cost license like Hybris Context Driven Services which also gives many features. see below link;

Context Driven Services

I hope this will help you.