Can i create custom profiling attributes based on historic engagement data in emarsys?

[former_member952668]

can custom profiling attributes like annual purchase level (high, medium and low etc depending on the number of purchases made by customer) or customer buying propensity (product affinity) be created in emarsys based on the historic engagement data?

[WillYoung]

Hi ayush.bhardwaj02, another lovely question, to which the answer is yes!

When you join Emarsys, we sit down with you to define your eRFM settings, which will immediately create customer lifecycle cohorts from your existing customer base - active customers, first-time buyers, leads, defecting customers and inactive customers.

You can then use these cohorts, and a wide range of other engagement and purchase attributes, to gain insights into the buying habits, product affinity and other characteristics of whatever contact segment you desire.

You can read up on this here: https://help.emarsys.com/hc/en-us/articles/115004696629-Attributes-and-filters-Smart-Insight-Attribu....

Have you thought about setting up a demo session with SAP Emarsys to learn more about the platform? It looks like it has the answer to all your questions so far...