Campaing Ramp-Up (IP-Warming)

[former_member355106]

Hello together,

we are on SAP Marketing Cloud 1902.

To fulfill IP-Warmin we have to send out every day a greater amount of emails until we have reached our target amount. We have the problem here to fulfill this requirement and so our domain is not getting blacklisted we have to great several target groups and several campaigns.

Our question now is:

Is it somehow possible to use only one campaign and every day is send out a another target group with the same campaign?

BR/

[former_member267312]

Hi Oliver,

Just an idea:

How about using the same target group by applying a segmentation as follows: exclude members with the interaction type outbound email for a specified campaign id and then do a "by reducing randomly" operation. You would need to increase the count parameter of this segment on a daily basis according to your plan before the scheduled campaign execution.

BR

Theo

[former_member355106]

Hi Theo, Thank you for the reply.

how I add a campagin that still is not active? By reducing randomly I can only reduce by using an amount or a percentage.

BR/

[vervinckt_joyca]

That's brilliant Theo.

Way less effort than creating dozens of static target groups with increasing size and an equal amount of campaigns.

The campaign would then be Periodic with a recurrence of 1 day I assume.

Oliver: to exclude the "outbound email for a specified campaign" don't use the Reduce Randomly but just the attributes Interaction Type and Campaign ID with the Exclude operation. And then do a Reduce Randomly from that segment. If you can't find the campaign (which is not yet active) in the value help yet, just type it's ID (or use the show all values toggle).

Kr

Joyca