Benefits of integrating CAR with Marketing Cloud

[andrewhesstx]

My company is looking to implement Marketing Cloud and integrating with our Loyalty Management program. We are wondering if there is a benefit to also implementing CAR. Does implementing CAR increase the abilities of Marketing Cloud?

[KunalBansal]

Dear Andrew,

SAP Customer Activity Repository (SAP CAR) will help to process POS transactional data in various process steps like segmentation, customer fact sheet, product recommendation, and trigger-based campaigns.

Hence it will be a good decision integrating CAR to Marketing.

I hope that helps.

Kind Regards,

Kunal Bansal

SAP Marketing Cloud, Consultant