B2B Lead Creation

[SCHNEIDERT]

Dear Experts,

since 2008 release it is possible to create B2B leads in SAP Sales Cloud that came via Form/Landing Page in SAP Marketing Cloud.

When I try to create a lead only with CorporateAccountName there's an error in the application log that says that the Postcode is missing.

If I provide the Postcode on the Form everything works fine.

Is that the expected behavior?

In the What's New Document it is mentioned that the B2B lead creation is only possible if the country is provided.

But that is not enough, the system always asks for the postcode.

Regarding GDPR compliance we usually only ask for the Postcode in forms if someone wants to receive our Print Newsletter.

It would be great if anyone could confirm that we definitely need the Postcode for the creation of B2B Leads.

BR Tobias

[KunalBansal · Accepted solution]

Dear Tobias,

As per my experience, the Postal Code is mandatory field for Corporate Account for lead creation.

I hope this is helpful. Thank you.

Best Regards,

Kunal Bansal, SAP Marketing Consultant

[SCHNEIDERT · Accepted solution]

Hi Kunal,

thanks for confirming!

BR Tobias