on 2023 Mar 21 1:26 PM
I want to implemet a "Email behvior check" that checks if the user has opened a (specified) email.
how coult be done?
all 3 options that are in the "Email behvior check" don't answer thta question/
Thanks,
Avishai
Request clarification before answering.
Hi avishai_nutkis,
First of all, yes, the Email Behavior Check node is designed to let non-responders through, so that they can be targeted on other channels if necessary. It is not suitable for what you want.
Secondly, checking for email opens is not really something we advise people to do because the result you get back is never accurate. Not only will it include many false privacy opens, but it will miss out on a lot of genuine opens from customers who did not download images, or read the email in the preview pane. We prefer you to focus on clicks or other engagement metrics outside the email (which you can define using Event Attribution).
Finally, you need to think about the context, in particular the timing. People can respond to an email in very different ways, sometimes instantly and sometimes a week later. If you simply want to find out who responded to an email, you can easily create a Segment based on responses to a specific email campaign (see screenshot below), and then set up a recurring Automation to check for those contacts.
If you want real-time triggers from email responses, then you will need to use the API to add an external event to the links so that clickling them will trigger another program.
But again, that works with clicks, not opens.
Hope that answers your question a little...
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Hi Will,
thank you very much for your answer and advice.
the context of my question is that in an automation program I would want to direct the contacts differently based on their response/lack of response to an email I sent in the automated program.
Using the segment doesn't help me becuase I have to choose a specific email, and when using emails in a automated program-every day the same email is named differently, so I cant use the segment.
If you have any other ideas, i'd love to hear about them.
Thanks,
Avishai
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