on 2025 May 12 6:04 PM
Good Morning,
We just got word that we are able to use AI pre-created segments such as:
AI - Predictive email engagement
AI - Predictive Web Engagement
Predictive Lifecycle Segments for Customers
Predictive Lifecycle Segments for Leads
Predictive Revenue
Could you give me the best course of action to take to getting these set up?
Thanks.
Request clarification before answering.
Hello!
In order to use the AI segments, first an account owner needs to review the document with the SAP Emarsys AI Terms, which is required to unlock the AI features: this can be done at Management > Consent Management menu
1 - Consent Management - SAP Emarsys AI Terms | SAP Help Portal
After that, the prerequisites are described at the document below, but mainly:
Emarsys collects data from various sources such as channel engagement, web behavior tracking information, and uploaded order data to your account. The following data tables are populated and required to run AI Segmentation:
As additional criteria, you need to have:
2 - Prerequisites for AI features | SAP Help Portal
Then, you will finally have the AI segments unlocked and you can read more about how they work in general and how each of them work at the resources below:
3 - AI segments | SAP Help Portal
4 - Available AI Segment Templates and Options | SAP Help Portal
Best regards,
SAP Technical Support
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