Adjust UTM Parameter in SAP Marketing Cloud

[former_member687666]

Hi community,

is it possible to adjust the UTM parameters in the SAP Marketing Cloud? The utm_campaign does not contain the campaign ID as in the default setting, but the name of the mailing.

Thanks for helping
Christiane

[SCHNEIDERT]

Hi Christiane,

by default the utm_campaign has the value of the campaign ID (exception are test emails, there it is SEND_TEST).

The name of the mailing is found in utm_term, followed by three underscores and the text of the link.

You can check the BAdI CUAN_CMSG_ADAPT_HYPERLINKS ("Adjust Hyperlink Parameters While Sending Emails", actually this functionality is locked due to upgrade reasons) but as per my knowledge It's not possible to adjust these standard settings. But you can assign your own parameter in the link.

So in your case it sounds like you have not the correct system behavior. Do you have a screenshot of your example?

BR Tobias

[former_member687666]

Hi Tobias, thanks for the quick answer! The Use Case is that for reasons of the readability the standard setting is to be changed. Currently the utm_campaign parameter specifies the campaign ID and the utm_term the campaign name. For our scenario, however, the utm_campaign parameter should specify the name of the campaign. Is there a way to implement this?

[SCHNEIDERT]

Hi cmeysel,

okay got it what you are trying to do. I never used that BAdI and would also have to check what you can do with that, but as said before I think it is not possible to adapt these parameters that are set per default.

Maybe you can turn off the Google Analytics Parameter (so that the system doesn't assign the five standard utm parameters) and then assign the needed parameters manually to the link. Not sure if this would work.

[former_member1277]

Hi cmeysel

Did you try selecting the following parameter in your email content ?

This should set the UTM parameters in order on the email.

Cheers