Account Buying Propensity - Predictive Studio - Marketing Cloud

[Former Member]

Hi experts,

As I know the Buying Propensity Model in Marketing Cloud only works for consumers, but I need to create a buying propensity for accounts, so I intend to create a custom predictive scenario and model the source of predictive data in HANA as graphic calculation view.

I want to know if there is any way to see in the system how the data source is modeled as a graphical calculation view in the standard consumer buying propensity model and so I can base on this to replicate it but for accounts.

I am not expert in hana views and also want to know how difficult is.

Thanks in advance.

JD

[carsten_heuer1]

Hi Juan,

please see this blog and let me know, if it answers your questions:

https://blogs.sap.com/2017/08/30/how-to-implement-custom-predictive-scores-for-sap-hybris-marketing-...

Best regards,

Carsten