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Product and Topic Expert
Product and Topic Expert


June 27, 2024


Dear Valued Customers,

We are pleased to invite you to the SAP MaxAttention Innovation Workshop focusing on ‘Amplifying Business Excellence through SAP's AI, Data, and Analytics Innovations’ taking place virtually on June 27th, 2024. Please find the current agenda for the workshop here.

Embark on an enlightening journey with our upcoming Innovation workshop, where we will dive into cutting-edge topics such as SAP Generative AI, SAP AI assistant- Joule, and how to integrate AI into existing Data & Analytics portfolio.

Explore the latest innovations in SAP Business Data Fabric and discuss the reference architecture, which could be leveraged or tailored for your organization. On top of these, we will show you one customer example, who has infused AI into their Data and Analytics landscape to maximize the business value.

Our workshop is designed to demonstrate how conversational BI can leverage Generative AI to enhance the analytics process. Additionally, we will guide you through the transition to SAP Datasphere, which constitutes the foundation of the Business Data Fabric on the SAP Business Technology Platform. We will also discuss how to use the complimentary "SAP Expert Evaluation Tool". This tool can evaluate your on-premise BW analytics platform to gauge its readiness for SAP Datasphere.

Join us to gain valuable insights into the strategic use of AI in Data and Analytics context and understand how the Premium Engagements portfolio could help you in your journey to embrace and innovate business data fabric architecture.

Our Workshops

These sessions and workshop series focus on a specific topic and the purpose is to enable our customers to understand the product portfolio and innovative technologies of SAP in order to drive adoption and consumption. As specifically now, it is more important than ever to help companies to be successful and to respond to changing markets by transforming into intelligent enterprises in the experience economy.

The health and well-being of our customers, employees, and business partners is a top priority for SAP. As a response to the restrictions regarding travel and physical events caused by COVID-19, we offer a virtual event format which allows you to have an interactive, digital experience in a safe environment.

Engage with us - Register for this workshop

In case you want to register for this workshop please reach out to

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