SAP Emarsys' June Product Release is now LIVE and packed full of new omnichannel features and enterprise-grade enhancements to enable our customers to build, launch and scale personalized customer engagements and drive long-term customer loyalty.
In addition, we’ve announced a suite of cutting-edge AI advancements that add important new functionality to our platform to unleash marketer creativity, improve productivity and power relevant customer experiences at scale.
So, let’s see what’s new:
Marketing Intelligence & AI innovations from SAP Emarsys Customer Engagement
While AI has reemerged as a marketing sensation of late, Emarsys is not new to it. We’ve been embedding AI in our solutions for years, including:
Building on this foundation, we’re expanding our AI capabilities to boost marketer productivity and creativity with generative AI, helping them deliver relevant experiences at scale. The new AI features we’ve introduced, include:
- AI Product Finder (in Pilot): to easily search within a product catalog and insert specified products and product fields
- AI Preheader Generator (expected GA in July): an addition to the existing Subject Line Generator toolset to generate engaging preheader copy
- AI Segment Generator (in Pilot): to generate human readable descriptions of existing segments for improved comprehension and searchability, plus the reverse use case in the future of generating a new segment based only on a natural language user prompt
But, while AI is stealing the headlines, marketers still need support connecting across the experience, making data-driven decisions and adapting to shifts in the market or their business with speed and agility which is why we’re also rolling out new marketing and advertising channels, enhanced analytics, collaborative marketing tools, expanded integrations with our partner ecosystem and more in our June Product Release. Read on to learn more:
Connected: Omnichannel Excellence
- Conversational Messaging: WhatsApp (Early Adopter)
- Digital Ads: LinkedIn Integration
- Web & Mobile Updates
- Reusable Content Blocks (in VCE) (Pilot)
- Omnichannel Code Editor
Insightful: Marketer Intelligence
- AI Product Finder (Pilot)
- AI Subject Line Generator (Pilot)
- Campaign Analytics Enhancements
- Audience Reporting Enhancements
- Unified Dashboard (Pilot)
Adaptive: Extensible, Composable Platform
- Contact Data in Open Data (Pilot)
- SAP CDP data in Emarsys RDS
- Omnichannel Voucher Management API
- Real-time SAP CDP Connector Enhancements
- mParticle Connector (Pilot)
- Google Analytics Integration Update
- Account Engagement Improvements
Trusted: Enterprise-Grade & Cloud Scale
- Cloud-native Batch Sales Data Onboarding
- Cloud-native Batch Personalization
- Distribution for Omnichannel Content Blocks
- Bulk distribution for Automation Programs
- Bulk Deletion for Automation Programs
- Asset Tagging (Pilot)
- Role Assignment Enhancements
- Self-serve Account Owner Promotion
That concludes all the main features released this June, if you'd like to learn more about how they all work then check out our product release blog and/or join us for our Q2 2024 Emarsys Release Recap on June 20th. And if you are interested in joining one of the active pilots or early adopter programs, please submit your request or reach out to your customer success manager.
