
This month SAP expanded our portfolio of customer engagement solutions by introducing SAP Cloud for Customer for Insurance, a cloud solution designed to specifically to address the needs of companies in the property and casualty (P&C) insurance business. Building on top of the acclaimed SAP Cloud for Customer solution, this initial release is focused on process of selling home insurance policies, and is the first step towards offering a solution that enables all aspects of customer engagement from demand to after-sales service.
SAP Cloud for Customer for Insurance delivers next generation “Lead-to-Policy” sales solution for P&C insurers to engage with homeowners to capture insights, build better relationships, and book more business. The key benefits that customers will experience are:
Built on the robust and flexible SAP HANA Cloud Platform, this solution can support every type of home insurance sales process from the simple to the most complex. The solution includes core CRM features such as Account and Contact Management, Lead Management, and Activity Management.
With a beautiful user experience across devices, and integration with email, calendar, and productivity tools like Microsoft Outlook and Excel, agents can work with contacts and data in the tools that they are comfortable with. And built-in social collaboration encourages instant, efficient communication among team members and the extended sales community to solve complex problems or get quick answers.
SAP Cloud for Customer for Insurance also includes P&C insurance-specific capabilities for captive agents that include:
Additionally, this enterprise-class cloud solution provides the framework for customers to create business specific analytics to help captive agents understand their pipelines and the profitability of their business. These analytics come in the form of easily configurable interactive reports, contextual sales insights based on real-time customer information, and embedded reports that track sales cycles, wins and losses, and revenue trends.
To learn more about this and other SAP solutions for insurance companies, visit SAP on the web at: http://www.sap.com/solution/industry/insurance.html
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