Emarsys spring updates for Personalization and Seg...
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This blog will be the first part of a four-part mini series in which I deep dive into what's new and how it will impact our customers.
First up, Personalization and Segmentation!
Weβre always looking to improve customers ability to maximize the personalization capabilities in Emarsys. With this yearβs Spring Release, weβre helping marketers deliver emails with enhanced tools for product recommendations, plus weβve made the segmentation experience more consistent, more flexible, and easier to use.
So what's new:
Personalization
Easy Access - Availability Filtering for Personalisation Rules
You can use Availability Filtering for personalization rules to take control over what products youβre recommending. With this feature, youβre enabled to automatically run a filter before sending out emails to ensure that customers receive only recommended products that are in stock.
A little fun - Emojis are Supported Natively in the VCE Editor
You can now insert any emojis into the content when creating block-based campaigns. The emojis will show up in the preview, properly in line with the text.
More Know-How - Emarsys Scripting Language (ESL) Knowledgebase
You will soon have full access to a library of ESL that you can use to enhance your email campaigns with even greater personalization. The library will include tutorials, guides, and even code snippets that you can copy and paste to use!
2. Segmentation
New UI Filtering Options
You'll now find the following options on the Segments page: Changed By, Data Ranges, Type Filter, Number of Contacts Filter and Bulk action selector
UI parity for the Segments and combined Segments Pages
Plain and simple, the columns on the Combined Segments page and the Segments page are now identical, so you can more smoothly and efficiently switch between them.
Watch our expert trainer take you through the updates in this bite-sized demo π½