Abandon shopping cart campaigns with product conte...
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SAP Hybris Marketing Cloud allows to design and execute trigger-based campaigns which can react in real-time to consumer actions e.g. in the webshop or any other sales, marketing or service touchpoint.
A very good example for this is the "abandon shopping cart" use case in which all consumers shall be contacted which created a shopping cart without going to the checkout while excluding those which finally finished their cart.
See the video below to learn how this works in detail.