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CREATE Customer Segment - TARGET GROUP

Build Customer Segment – Target Group using segment Builder

1.     Log on to the SAP CRM WebClient User Interface  system

2.     Following screen will appear.  Select MARKETINGPRO – Marketing Professional


3.     Click on Marketing pro will bring following screen. Click on Create-> Segment as indicated below:

4.     Enter the details as shown below and select Campaign from usage list if not displayed.

5.     SAVE  the details

6.     Click on GRAPHIC MODELER located at the top of profile set.

7.     Following screen will appear.

8.     SELECT CA: CLUB MEMBERS from the Attributes drop-down list.

9.     Right Click and select DISPLAY DISTRIBUTION

10.     CHOOSE CP PRODUCT LAUNCH from Attributes list & RIGHT CLICK , SELECT  DISPLAY DISTRIBUTION


11.     SELECT CP_SURVEY from Attributes drop-down list

12.     Right Click and SELECT DISPLAY DISTRIBUTION

13.     SELECT, DRAG & DROP PLATINUM in the Staging area

14.     Select OFFICES, DRAG & DROP ON Platinum and select KEEP in the staging area.

(After selection of office, while dragging and dropping  the office on platinum, it gives the choices(split, keep, remove) in a little divided circle).

15.     CHOOSE HOTEL, DRAG, DROP & SPLIT

16.     SAVE PROFILE

17.     RIGHT CLICK on first profile as shown below. Select  PROPERTIES

18.     DESCRIPTION: ADD “BCO6181-TARGET GROUP-“JUST BEFORE PLATINUM. DO SAME FOR BOTH PROFILES

19.     SAVE. The screen will look similar to one shown below

20.     Click on Back on right top corner of profile.


21.     Following screen will appear

22.     SELECT SECOND PROFILE WITH SIZE 1 & CLICK ON CREATE TARGET GROUP as indicated below:

23.     NOTICE THE CHANGES IN TARGET GROUP

24.     SAVE

25.     TARGET GROUP CREATED.

CONGRATULATIONS.  Very First customer segment-Target Group created, for more infomation Refer: Post Campaign.

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