World of Intelligent CX from SAP

[SvenFeurer]

Welcome to the World of Intelligent CX from SAP...

In this blog series I'd like to share recent updates regarding SAP's Industries & CX, where we are in terms of integration, adoption and customer successes and what's on the radar in terms of future trends and intelligent technologies. Get inspired about our Industries & CX solutions and become a passionate leader helping your organization mastering the digital transformation by putting the customer at the center.

Do you meet the rising customer expectations? 

Today customers are in the driver's seat. Every interaction is an opportunity to deliver a meaningful, personalized customer experience. With data as the fuel of every engagement and business process, we help companies navigate the journey to trusted relationships and exceptional loyalty.

SAP has the rare combination of unmatched industry depth as well as the breadth of business process solutions to meet this moment. While our ERP has always had deep industry capabilities, we have now aligned the SAP Customer Experience (CX) portfolio to an industry-first approach to accelerate value to customers by enabling end-to-end, integrated business processes.

Under the umbrella of Industries & CX our portfolio includes market leading solutions for omni-channel commerce, customer engagement, sales, service and customer data.

• Commerce Solutions
  
  
  • SAP Commerce Cloud
  
  
  • SAP Digital Asset Management by OpenText
  
  
  • SAP Commerce Marketplace Management by Mirakl
  
  
  

• Marketing Solutions
  
  
  • SAP Emarsys Customer Engagement
  
  
  • SAP Emarsys Customer Engagement, B2B Account Engagement
  
  
  

• Customer Data Solutions
  
  
  • SAP Customer Identity & Access Management (CIAM) for B2C
  
  
  • Customer Identity & Access Management (CIAM) for B2B
  
  
  • SAP Enterprise Consent & Preference Management (ECPM)
  
  
  • SAP Customer Data Platform
  
  
  

• Sales and Service Solutions
  
  
  • SAP Sales Cloud
  
  
  • SAP Service Cloud
  
  
  • SAP Knowledge Central by NICE
  
  
  • SAP Self-Service Accelerator for Utilities by SEW
  
  
  

Hear from Ritu Bhargava (President & Chief Product Officer for Industries & CRM/CX) about how SAP Industries and CX is redefining intelligence for customer experience.

Please also refer to latest press articles and hear our executives talking about Industries & CX:

• Press announcement: SAP Customer Experience: Delivering Growth with Intelligent Industry-Tailored Solutions

• "With our combination of 50 years of industry expertise and intelligent CX technologies, we can accel..." - Christian Klein, SAP CEO

• "It is fascinating if you think about the industry-tailored approach of SAP CX and how we're leveragi..." - Thomas Saueressig, Member of the Executive Board at SAP for SAP Product Engineering

Get a first glimpse of SAP CX in action and see how intelligent CX links back-end systems with front-end experiences no matter if you're operating in a B2C/D2C or a B2B business model. SAP CX helps you understand each customer, adapt with flexibility, and engage meaningfully throughout their entire customer journey.

Best-Run Omnichannel Retail:

Best-Run Bikes / Consumer Products:

Curious to learn more about SAP's Industries & CX? Please follow the links below:

• Industries & CX Product Inspiration Series
  
  
• CX for Industries

• CX Announcements & Thought Leadership

• CX Analysts & Market Perception

• CX Webcasts

• CX Learning

• CX Community