CRM and CX Blog Posts by SAP
Stay up-to-date on the latest developments and product news about intelligent customer experience and CRM technologies through blog posts from SAP experts.
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BACKESSI
Product and Topic Expert
Product and Topic Expert
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Watch this video to see how our partner Pyxis CX realized the WhatsApp integration with SAP Marketing Cloud, and won the award of the SAP HANA Academy.

They solved a Customer Request Enhancement WhatsApp Business API standard implementation to build an extension that would send marketing messages to WhatsApp clients targeting specific group members.

SAP is committed to engage more and more with partners to provide value to our customers by enriching our ecosystem.