SAP Marketing Cloud - Introducing Our Summer '24 R...

BACKESSI · ‎2024 Jul 30

We are excited to unveil the latest enhancements in our SAP Marketing Cloud summer ’24 release! 🌞

In this blog, we’ll showcase exciting new features, but don’t miss the comprehensive list on the What’s New in SAP Marketing Cloud release page.

Let's dive into the highlights. 🚀🔍

Spam Protection with Friendly Captcha

For an additional captcha provider, besides Google Captcha, we are now partnering with Friendly Captcha, with a “Bring your own license type” of integration. It is straightforward to use when you design your landing page. In the Form editor, a Captcha element is provided to set up captchas for your forms.

Figure 1: SAP Marketing Cloud's Form Editor - In the design of the form, you can add a Captcha element and define its attributes.

Let’s have a look at the video that our partner provided to give you more insight.

Video 1: Friendly Captcha

For more information, see

Additional Segmentation Attributes in Group Account Sales Data for Segmentation Object Contacts

Additional amount fields have been added to the segmentation object for Contacts. Now, you can see the sales data from the interactions and use them for segmentation.

Figure 2: Amount attributes in the standard segmentation content.

For more information, see Amount Attributes | Administration Guide

Double Opt-in and Opt-out Performance Improvement for Inbound Interaction

The double opt-in and double opt-out process is improved by speeding up the inbound interaction handling.

For more information, see Double Opt-In or Opt-Out Process | Application Help

Bot Click Filtering

Use the Bot click filtering to identify interactions that originate from bots compared to CLICK_THROUGH interactions that come from a human being.

SAP Marketing Cloud can reduce the impact of bot clicks. We are not guaranteeing that every bot click is filtered out.

Note that after enabling the feature, you may see a significant decrease in the click-through rate.

Watch this video to get more insight.

Video 2: Bot Click Filtering.

For more information, see

Provide more Transparency on System Health: Check Your Marketing Solution

Review the health checks in the Check Your Marketing Solution app, to obtain information about housekeeping tasks to perform that can optimize your system performance. The health check Checking the Usage of Easy Unsubscribe for Email have been added, as Yahoo and Google enforced the easy unsubscribed.

For more information, see System Health Checks | Administration Guide and SAP Note 3426234.

If you have provided easy unsubscribe for all marketing emails that you are sending, you can pause the health check.

Pausing is also available for some other health checks, for example to allow time to correct a situation. During the pause period, no notifications are sent. But with a new release upgrade, the pause is reset, and you get all health checks again.

For more information, see Pausing System Health Checks | Administration Guide

Deduplication

Deduplication is in the SAP Marketing Cloud system for quite some time. In some cases, households or contacts may use the same email address for multiple individuals. The goal is to send only one email with the personalization of the “best” contact, which could be the one with a certain attribute, for example the highest loyalty tier, or the one with most interactions.

Have a look at this video that explains how you can deal with this, it also answers the customer influence request 212731.

Video 3: Deduplication

Company Logo

Exchange very easily the SAP logo with a customer logo through the parameter COMPANY_LOGO_URL in the Manage Launchpad Settings app. You can upload a file with a company logo, and it will replace the SAP logo for all users, to all themes.

Figure 3: The standard SAP logo image can be replaced with a customer logo.

For more information, see Manage Launchpad Settings | Administration Guide

Heads Up – Replacement of SAP Fiori launchpad home page (Outdated) by Spaces and Pages / Final Removal

With the upgrade to SAP Marketing Cloud 2408 (August 17/18, 2024), and as part of the already announced transition to Spaces and Pages, SAP will change the launchpad settings for Spaces and Pages to Spaces only in your production systems. The change will be irreversible. This means there will be no option to switch back to Groups or to activate the toggling option between Spaces and Pages, and Groups anymore. See Note 2970113.

With SAP Marketing Cloud release 2408 My Home is the standard entry page. To use My Home as entry page, your administrator must have maintained the SAP Fiori Launchpad setting SPACES_CUSTOM_HOME = ON. For more info see Manage Launchpad Settings | SAP Help Portal.

My Home is divided into different sections, where you can view your To-Dos, Pages, Apps, Insights Tiles, and Insights Cards on this page. The blog post How to Add Card to Insights in My Home in SAP Marketing Cloud explains, how to add a card to the Insights Cards section in My Home in SAP Marketing Cloud.

You can take advantage of the new features immediately:

Watch the SAP Marketing Cloud | What’s New 2408 webcast to learn more about new product updates with insight from SAP Marketing Cloud experts.
Go in-depth on every feature update on the What’s New in SAP Marketing Cloud release page.
Get all product details on the SAP Marketing Cloud 2408 product page which is generally available now.
Check Out our latest SAP Marketing Cloud Email videos.
Stay up to date and sign up for the monthly SAP Marketing Cloud and SAP Emarsys Customer Engagement News.
For more information, use this link to the Release Navigator.

Connect with other customers and product experts in the https://community.sap.com/topics/marketing-cloud to get your questions answered.

SAP Marketing Cloud - Introducing Our Summer '24 Release 🌞