Holiday greetings from SAP Emarsys! As we approach one of the busiest seasons of the year, it also marks the final product release of 2024 for SAP Emarsys. Throughout the year, weβve delivered an incredible amount of innovation driven largely by you, our customers and partners. And this release is no different....
From expanded channel capabilities to enhanced analytics, increased data connectivity, further investment in partner integrations, and improvement upon enterprise-grade asset management, distribution and admin experience, weβre empowering marketers and IT teams to unlock insights, optimize channels, and work more efficiently than ever.
So, before we all go heads down into Cyber Week, letβs dive into the November Product Release to see whatβs new:
Intelligent, Omnichannel Innovations
We know that successful marketers must be able to engage with their customers wherever they are and on their preferred channels, in a personalized way. To help facilitate these connections and measure the success of their marketing campaigns, weβve delivered a number of exciting innovations to empower omnichannel excellence and enhance marketer intelligence:
Mobile In-app: Inline Personalization
SMS/MMS: Self-serve MMS onboarding (for Supported Vendors)
Digital Ads: LinkedIn Account-based Targeting
Conversational Channel Updates (Early Adopter):
- Support for New Media Types in WhatsApp
- Streamlined Campaign Level Reporting for WhatsApp
- Measure Clicks for Conversational Channels
Analytics Enhancements
- Filter Mobile Push Test Message & Silent Push
- Email category and type filtering in Campaign Analytics
Extensible, Scalable Platform Updates
Working with customers that span diverse industries, countries and business needs, we are also committed to strengthening our platform operations, connectivity and extensibility. This release contains a boon of powerful features for IT and marketers alike.
optilyz Integration: Direct Mail Tactics
- Welcome, Birthday, Post-purchase Upsell, Win Back Defecting Buyers campaigns
Data Connectivity:
- Real-time SAP CDP Connector: B2B Sync (Pilot)
- mParticle Connector
- Open Data: Use Customer-owned GCP Projects
- Analytics Views for Open Data (Pilot)
- Batch Sales Data API (Pilot)
- Support Multi-Currency Conversion for Sales Data (Pilot)
- Engagement Events Hub (Pilot)
Admin & UI Updates:
- Notification Center: Security Notification Type
- API Authentication with OAuth 2.0 (OpenID Connect)
Asset Management & Distribution:
- Asset Tagging: Support for Omnichannel Content Blocks (Pilot)
- Reusable Content Blocks (in VCE)
- Custom Field Distribution Enhancements
That concludes all the main features released this November, if you'd like to learn more about how they all work:
And if you are interested in joining one of the active pilots or early adopter programs, please submit your request or reach out to your SAP Customer Success Partner (CSP) or SAP Emarsys Customer Success Manager (CSM).
