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1. The Hidden Cost of Manual Data Analysis
For consumer goods companies, trade promotions are a high-stakes game—making informed decisions quickly can make or break your competitive edge. Yet, many Key Account Managers (KAMs) and Revenue Growth Managers (RGMs) struggle with fragmented data sources, time-consuming data preparation, and delayed reporting, which slows down their ability to act on opportunities. Our user research indicates that KAMs spend a significant portion of time, often up to 80%, on data preparation, reporting and analysis tasks. This time would be better spent negotiating and interacting with those accounts and customers. SAP Revenue Growth Management (RGM) tackles these challenges head-on with its powerful embedded analytics feature, designed to deliver seamless, real-time insights right where you need them—within the application itself.
2. Introducing SAP Revenue Growth Management
SAP Revenue Growth Management is a cloud-native consumer products industry solution for trade promotion planning, management, and execution, serving as the strategic replacement for SAP Trade Management for trade promotion in consumer products.
For more information on our current capabilities, see An Overview of SAP Revenue Growth Management.
SAP Revenue Growth Management has an active roadmap and delivers enhancements and new features every month. One of the recent feature additions is the inclusion of embedded analytics for revenue, margin, ROI, volume, and profit and loss.
3. The 5 Dashboards: A Unified Analytics Experience Built for Speed
As an included part of the application - SAP Revenue Growth Management’s embedded analytics integrates seamlessly with the SAP Analytics Cloud (SAC), embedded edition, providing you with five intuitive dashboards that empower KAMs and RGMs to drill down into the specific metrics relevant to your operations, facilitating deeper business analysis without constant page switching or the common hassle of data harmonization. Furthermore, the ability to export data as user-friendly PDFs or slides ensures that insights can be shared seamlessly across teams, empowering you to analyze promotions during execution—not weeks later.
Dashboard Name | Key Areas |
Summary | High-level KPIs with year-over-year comparisons |
Revenue | Gross Sales Value vs. Net Net Value by product and customer |
Promotion Investment | Strategic analysis on Trade Spend and Trade Rate to Return of Investment (ROI) |
Volume | Baseline and uplift volume trends |
Profit & Loss Report | KPIs by Time Period and by Promotion |
4. Analytics at Work: Three Essentials of Data-Driven Growth
4.1 Seamless Insights at Your Fingertips: Embedded Analytics with SAC
Imagine having all your analytics integrated into your daily workflow, with no need to switch screens or export data. Powered by SAP Analytics Cloud (SAC), embedded edition, SAP Revenue Growth Management’s embedded analytics make this a reality, streamlining how you access and act on data and insights.
- Effortless Data Exploration
With intuitive dashboards, KAMs can quickly identify successful promotions and understand what drove their performance, enabling replication of best practices.
- Streamlined Workflow
Embedded Analytics within SAP Revenue Growth Management eliminates the hassle of exporting data to external analytics tools, reducing errors and allowing you to focus on strategy.
4.2 From Plan to Profit: Enabling Timely Analytics with Unified Data Model
SAP Revenue Growth Management's embedded analytics feature integrates with data from SAP S/4HANA (product and customer master data, sales data from the order to cash process and the promotion plan data), enriching your data and enabling access to a comprehensive view of your promotional plans against actual performance.
- Timely Comparison of Plan and Actual Data
The unified data model will harmonize planning data and actual data from SAP S/4HANA, including billing documents, with a roadmap to support third-party data. As a KAM, you no longer need to adjust manually or wait weeks for lagging reports common in traditional solutions. Instead, you're empowered to swiftly compare planned promotions against actual results in near real-time and adjust strategies faster.
- Aggregated Data for Comprehensive Tracking
In SAP Revenue Growth Management, data is aggregated and easily drillable across multiple dimensions—such as promotions, customers, and product categories. With access to such rich, multi-dimensional data, KAMs can confidently strategize and execute actions to close performance gaps and drive revenue growth.
4.3 Industry-Leading Best Practices: Predefined KPIs for Instant Value
Drawing on SAP’s two-decade expertise in trade promotion management, SAP Revenue Growth Management’s predefined Key Performance Indicators (KPIs) related to profit and loss and dashboards reflect proven best practices, so KAMs can drive results from day one.
- Pre-Built Efficiency
Use out-of-the-box dashboards in embedded analytics, KAMs don't need to develop their own metrics from scratch. Rather, they can track performance trends in gross margin, ROI, and promotional uplift and have meaningful discussions with stakeholders – both within their organization and with customers.
- Customization on the Horizon
While the current offerings focus on predefined elements, further enhancements for customization are on the roadmap, allowing you to tailor KPIs and formulas according to specific business goals.
5. What's Next: Join the Validation of our AI Analytics PoC in May
The embedded analytics feature is just the beginning. This May, we’re inviting a select group of customers to validate our AI Analytics Insight PoC—a tool designed to surface hidden risks, diagnose root causes, and recommend actions.
If your team battles:
- Endless hours harmonizing data instead of acting on insights
- Missed revenue leaks from delayed promotion adjustments
- Static reports that fail to drive stakeholder consensus
Join our AI Analytics concept validation in May to:
- Test-drive AI enhancements pre-release
- Prioritize features that solve your tough analytics gaps
Email RGM_Engage@sap.com with “AI Analytics PoC” in the subject line. Share your analytics challenges with us! and we’ll secure your spot.
Final Note: SAP Revenue Growth Management's embedded analytics is live now. Be among the first to co-innovate and unlock early access to AI enhancements. Let’s transform data into your revenue growth.
