Win the heart of the users

[sandra_thiel]

“How to develop an intuitive analytics tool that marketers love to use?” – This challange sounds like a contradiction? An analytics tool which is easy-to-use and even loved by marketers, impossible? – No, it’s not! Beiersdorf managed this manifold challenge last year very successfully. Read how the design thinking approach helped Beiersdorf to meet the needs of their marketing team as....