Additional Blogs by SAP
Showing results for 
Search instead for 
Did you mean: 
Former Member

By Fred Isbell, senior director and head of Thought Leadership – Digital Business Services Marketing, SAP

Having been in the high-tech industry for close to 30 years, I’ve seen some concepts ride the hype roller coaster and either settle back nicely into the status quo (the Internet, for example) or ride off into the sunset (such as push technology). One such concept that is currently cresting at the hype roller coaster is the Internet of Things (IoT), and it promises to be as pervasive as anything we’ve ever seen.

With the IoT’s connection and dependency on support, DevOps is clearly a best practice. But, could it be a fundamental secret to enabling digital transformation, innovation, collaboration, and support – all characteristics of a Live Business?


  1. A clipped compound of development and operations
  2. Culture, movement, or practice that emphasizes the collaboration and communication of both software developers and other IT professionals, while automating the process of software delivery and infrastructure changes
  3. An environment where building, testing, and releasing software can happen rapidly, frequently, and more reliably.

The future of support in an IoT-powered, cloud-based era

I’m a fan of the model that aptly shows the convergence of people, business, and technology. As Gartner explains it, DevOps focuses on four primary areas within the IT organization: culture, organizational style (including key roles), processes, and tools.

But this scenario isn’t just about the IoT; there’s also a strong correlation between this model and the cloud. A cloud infrastructure certainly enables accelerated solutions delivery. Facilitating broader communications and collaboration are also allowed – versus traditional on-premise solutions.

There’s also a distinct parallel between modern marketing and DevOps as teams begin to abandon isolated stovepipes for far greater collaboration and integration. In the case of DevOps, we’re talking about the software development and operations teams responsible for production systems, quality assurance, and testing team. Just like sales, marketing, and the marketing operations functions that seamlessly work together in parallel, DevOps must embrace collaboration – not an end-to-end, time-consuming serial process.

A good day for me is when I learn something new. And during the Webcast “The Future of Support in an Era of Cloud and IoT,” and in my subsequent research I began to understand the concept of DevOps in this new digital world of ours.

My colleague oliver.huschke, global head of Solution Marketing and Communications for Digital Business Services at SAP further explained the relationship between DevOps, the IoT and support in his blog “Live Business: It’s Here, It’s Accelerating, and You Can Support It.” Check it out to see what the future of support will look like and how we can help deliver it.

Very soon, we will announce a new Webcast series. I can’t wait to host more thought-provoking events with smart people and subject-matter experts!

Fred is the senior director and head of Thought Leadership for Digital Business Services Marketing at SAP.

  Join Fred online:

Twitter, Facebook, LinkedIn,, SAP Services Hub