Michael Brito is about to publish a new book called "Your Brand: The Next Media Company. How A Social Business Strategy Can Enable Better Content, Smarte...", which you can now pre-order on Amazon (for shipment in October). http://www.twitter.com/Britopian
@Britopian is an enterprise social media expert who works at Edelman as Senior Vice President, Social Business Strategy (and a really nice person).
Check out this Slideshare deck to get a preview of his book: (for some reason embedded Slideshare Decks often do not display on SCN, then use this URL, please).