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    <title>Question Re: Customer asks why ESOA? in Technology Q&amp;A</title>
    <link>https://community.sap.com/t5/technology-q-a/customer-asks-why-esoa/qaa-p/3401198#M1358567</link>
    <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;Hi Kamal,&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;If you know about ESOA, then you can explain him with the help of these points.&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;1) SAP's ESOA  roadmap&lt;/P&gt;&lt;P&gt;2) Future of ESOA/SOA&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;3) Reusability&lt;/P&gt;&lt;P&gt;4) Scalibility&lt;/P&gt;&lt;P&gt;5) Low or reduced implemenation COst&lt;/P&gt;&lt;P&gt;5) Maintainance.&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;These are key factors for presenting to customer and you can find all the above mentioned stuff on SDN Website&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;Regards,&lt;/P&gt;&lt;P&gt;Piyush&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
    <pubDate>Wed, 13 Feb 2008 09:16:42 GMT</pubDate>
    <dc:creator>Former Member</dc:creator>
    <dc:date>2008-02-13T09:16:42Z</dc:date>
    <item>
      <title>Customer asks why ESOA?</title>
      <link>https://community.sap.com/t5/technology-q-a/customer-asks-why-esoa/qaq-p/3401196</link>
      <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;Hi,&lt;/P&gt;&lt;P&gt;I have a customer with fully-integrated existing SAP landscape (ECC, CRM, SRM, XI, Non-SAP). He says the business is running great and asks why he has to shift to SOA architecture/compliance. &lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;He doesn't want to spend time and money now to update his current landscape to SOA enabled.&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;How will you sell ESOA to this kind of customer?&lt;/P&gt;&lt;P&gt;What would be your reply to convince this customer?&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;Regards,&lt;/P&gt;&lt;P&gt;Kamal&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
      <pubDate>Tue, 12 Feb 2008 12:55:02 GMT</pubDate>
      <guid>https://community.sap.com/t5/technology-q-a/customer-asks-why-esoa/qaq-p/3401196</guid>
      <dc:creator>Former Member</dc:creator>
      <dc:date>2008-02-12T12:55:02Z</dc:date>
    </item>
    <item>
      <title>Re: Customer asks why ESOA?</title>
      <link>https://community.sap.com/t5/technology-q-a/customer-asks-why-esoa/qaa-p/3401197#M1358566</link>
      <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;Go thru this blog..its crystal clear....&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;/people/bharathwaj.ragothaman/blog/2008/02/10/soa-for-dummies&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
      <pubDate>Tue, 12 Feb 2008 19:25:16 GMT</pubDate>
      <guid>https://community.sap.com/t5/technology-q-a/customer-asks-why-esoa/qaa-p/3401197#M1358566</guid>
      <dc:creator>Former Member</dc:creator>
      <dc:date>2008-02-12T19:25:16Z</dc:date>
    </item>
    <item>
      <title>Re: Customer asks why ESOA?</title>
      <link>https://community.sap.com/t5/technology-q-a/customer-asks-why-esoa/qaa-p/3401198#M1358567</link>
      <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;Hi Kamal,&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;If you know about ESOA, then you can explain him with the help of these points.&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;1) SAP's ESOA  roadmap&lt;/P&gt;&lt;P&gt;2) Future of ESOA/SOA&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;3) Reusability&lt;/P&gt;&lt;P&gt;4) Scalibility&lt;/P&gt;&lt;P&gt;5) Low or reduced implemenation COst&lt;/P&gt;&lt;P&gt;5) Maintainance.&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;These are key factors for presenting to customer and you can find all the above mentioned stuff on SDN Website&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;Regards,&lt;/P&gt;&lt;P&gt;Piyush&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
      <pubDate>Wed, 13 Feb 2008 09:16:42 GMT</pubDate>
      <guid>https://community.sap.com/t5/technology-q-a/customer-asks-why-esoa/qaa-p/3401198#M1358567</guid>
      <dc:creator>Former Member</dc:creator>
      <dc:date>2008-02-13T09:16:42Z</dc:date>
    </item>
    <item>
      <title>Re: Customer asks why ESOA?</title>
      <link>https://community.sap.com/t5/technology-q-a/customer-asks-why-esoa/qaa-p/3401199#M1358568</link>
      <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;Hi Kamal,&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;The ONLY thing constant in this world is CHANGE. The entire world is changing day by day at a pace which no one can expect. Even this is true for business as well. The business environments are changing rapidly. Ultimately any software is designed to support business. If this software is rigid no business will need it any more. To tackle these ever changing requirements of flexibility new architecture came into existence - Service Oriented Architecture.&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;What is SOA?&lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;The whole IT is moving towards Service Oriented Architecture because of the flexibility and ease of innovation provided by this architecture. &lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;SOA - &amp;#147;Combining Software, Hardware and Network required to perform a task into reusable building blocks called Services&amp;#148;.&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;I strongly believe that "A picture speaks more than 1000 words". Why a single picture watch these short video clips to know about SOA. &lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;[http://www.youtube.com/watch?v=dyHWAiG6c-Y&amp;amp;NR=1]&lt;/P&gt;&lt;P&gt;[http://www.youtube.com/watch?v=sbd_1G8Kqjs]&lt;/P&gt;&lt;P&gt;[http://www.youtube.com/watch?v=zV860odGN5Y]&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;What is ESOA?&lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;E-SOA is nothing but SOA with business meaning. In clear terms ESOA is Sap&amp;#146;s implementation of SOA architecture principles in IT enablement of business computing.&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;If you want to know more about ESOA at this point go to the following link which describes ESOA in Nutshell.&lt;/P&gt;&lt;P&gt;&lt;A href="https://www.sdn.sap.com/irj/sdn/go/portal/prtroot/docs/library/uuid/c019bf26-8bb8-2910-4f8f-e9bd55eda650" target="test_blank"&gt;https://www.sdn.sap.com/irj/sdn/go/portal/prtroot/docs/library/uuid/c019bf26-8bb8-2910-4f8f-e9bd55eda650&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;See this video clip which speaks only the TRUTH.&lt;/P&gt;&lt;P&gt;[http://www.youtube.com/watch?v=F7ZlfikTJKc ]&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;I tried to introduce you ESOA. I will try to post more things. I request you all to use this community as a medium to explore ESOA.&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;Reward points if useful,&lt;/P&gt;&lt;P&gt;Aleem.&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
      <pubDate>Wed, 13 Feb 2008 10:19:22 GMT</pubDate>
      <guid>https://community.sap.com/t5/technology-q-a/customer-asks-why-esoa/qaa-p/3401199#M1358568</guid>
      <dc:creator>Former Member</dc:creator>
      <dc:date>2008-02-13T10:19:22Z</dc:date>
    </item>
    <item>
      <title>Re: Customer asks why ESOA?</title>
      <link>https://community.sap.com/t5/technology-q-a/customer-asks-why-esoa/qaa-p/3401200#M1358569</link>
      <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;Hi Kamal,&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;Let me give you some of the advantages:&lt;/P&gt;&lt;P&gt; &lt;/P&gt;&lt;P&gt;The ability to map business processes into software components with singular interface provides unparalleled flexibility in developing new applications.&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;The ESOA methodology has brought us a step closer to realizing the dream of developing applications that would themselves to fulfill business objectives, rather than vice versa.  &lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;An enterprise ESOA helps the applications to respond rapidly to the changing business requirements and goals.&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;ESOA offers business services on multiple platforms &lt;/P&gt;&lt;P&gt; They provide location independence &lt;/P&gt;&lt;P&gt; Services need not be at a particular system or particular network &lt;/P&gt;&lt;P&gt; Completely loosely coupled approach &lt;/P&gt;&lt;P&gt; Authentication and authorization support at every level &lt;/P&gt;&lt;P&gt; The search and connectivity to other services is dynamic &lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt; Short-term benefits of implementation:&lt;/P&gt;&lt;P&gt; &lt;/P&gt;&lt;P&gt;Enhances reliability &lt;/P&gt;&lt;P&gt; Reduces hardware acquisition costs &lt;/P&gt;&lt;P&gt; Leverages existing development skills &lt;/P&gt;&lt;P&gt; Accelerates movement to standards-based server and application consolidation &lt;/P&gt;&lt;P&gt; Provides a data bridge between incompatible technologies &lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt; Long-term benefits of implementation:&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt; Provides the ability to build composite applications &lt;/P&gt;&lt;P&gt; Creates a self-healing infrastructure that reduces management costs &lt;/P&gt;&lt;P&gt; Provides truly real-time decision-making applications &lt;/P&gt;&lt;P&gt; Enables the compilation of a unified taxonomy of information across an enterprise and its customer and partners &lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt; Benefits from the perspective of Business Value:&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt; Ability to more quickly meet customer demands &lt;/P&gt;&lt;P&gt; Lower costs associated with the acquisition and maintenance of technology &lt;/P&gt;&lt;P&gt; Management of business functionality closer to the business units &lt;/P&gt;&lt;P&gt; Leverages existing investments in technology &lt;/P&gt;&lt;P&gt; Reduces reliance on expensive custom development&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
      <pubDate>Wed, 13 Feb 2008 10:57:11 GMT</pubDate>
      <guid>https://community.sap.com/t5/technology-q-a/customer-asks-why-esoa/qaa-p/3401200#M1358569</guid>
      <dc:creator>Former Member</dc:creator>
      <dc:date>2008-02-13T10:57:11Z</dc:date>
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